Brand Architecture
One infrastructure, three faces.
SAERIM is the master brand responsible for production, quality and OEM. Gukbap Exchange and Yuksik Note are channel brands that meet their own customers on top of it.
SAERIM · Master Brand
SAERIM
Food infrastructure that prepares Korea's restaurant industry
GUKBAP EXCHANGE · by SAERIM
Gukbap Exchange
So owners never worry about dawn purchasing again
SAERIM's B2B channel brand delivering core soup ingredients — pork head, offal and broth meat — directly to gukbap (Korean pork soup with rice) and sundae-gukbap (blood sausage soup) restaurants.
Customers — Gukbap · sundae-gukbap restaurants
YUKSIK NOTE · by SAERIM
Yuksik Note
The cuts only insiders knew become your signature
SAERIM's channel brand for specialty pork cuts such as ppolhangjeong, gwanjasal and seolhasal. It serves both grill restaurants and consumers.
Customers — Grill restaurants · consumers
YEOMGANE BAPSANG · by SAERIM
Yeomgane Bapsang
SAERIM's own registered-trademark brand
A registered-trademark house brand that brings products made directly by SAERIM — pressed pork head meat (pyeonyuk), soups and stews — to consumers.
Customers — Consumers
CHUEOK DWITGOGI · by SAERIM
Chueok Dwitgogi
A house brand that holds the memory of a bite of specialty pork
A registered-trademark house brand for the grilling line of specialty pork cuts such as kkodeulsal and ppolsal.
Customers — Consumers · grill restaurants
Operating Principles
What stays the same as brands grow
One quality standard
Whichever brand it is sold under, every product passes the same 8-step quality journey. The brand is the face; the quality is SAERIM.
Always 'a SAERIM brand'
The master brand is visible at every touchpoint. Gukbap Exchange by SAERIM; Yuksik Note, made by SAERIM.
Expansion by data
New brands and new plants are added without changing the structure. This platform was designed for ten years of growth.
Behind every food brand, there is SAERIM.
Build your brand (OEM)Next story — BUSINESS
What we do